In 2020, the future was feeling pretty hard to plan for. Which was a problem, because planning for what’s next had always been Silicon Valley Bank’s thing.
We teamed up with Spanish illustrator Noelia Lozano to bring that idea to life through a series of playful visual metaphors showing how SVB helps startups get ideas off the ground and into whatever comes next.
As the copywriter, my job was to find the words that made those metaphors click by turning big, complicated ideas about business, growth, and uncertainty into something simple, optimistic, and human.
