The Magic’s Inside
Level wanted a campaign about adding a little more to your life with something you usually don’t think twice about: a lock.
There was something weirdly magical. The kind of tiny, satisfying moment that makes ordinary life feel just a little less ordinary. So instead of explaining the technology, we tried to capture that feeling.
As the copywriter, my job was to put words around something that was better felt than explained. From dance moves to the whimsical stairs, I let my imagination run a little wild on this one.