GET OFF TOGETHER
OkCupid is all about getting you on the app so you can eventually get off it. This campaign celebrated the couples who did, through those tiny, weirdly specific moments when you realize, “Oh crap, I really like this person.”
As the copywriter, I got to obsess over all those weird little signs that say I think I’m in love. Then turned them into headlines, films, social, and all the awkwardly adorable stuff in between.
Yeah.. we’re cute.