Dos Equis
Hot take or maybe not. Social media is the best media for creatives since TV in the 90’s. For Dos Equis, we raised a glass to that belief and went all in.
From organic and paid to live activations, we kept the taps open and the ideas flowing. Have a round of some of my faves.
To help launch Dos Equis’ new Ranch Water product, we turned to socials. We brought the southern hospitality to L.A. by throwing huge backyard parties at the city’s finest bars.
We gave Los Angeles a reason to raise a glass and the turnout was huge. I even got to meet a few people I’d been following along the way.