https://www.samsonlei.com/home daily 0.75 2024-03-12 https://www.samsonlei.com/back-to-work daily 0.75 2023-02-09 https://www.samsonlei.com/warning-label daily 0.75 2026-08-10 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1540847190261-CR9PIGVZ9OF2HRCGJG92/opioid.jpg Warning Label https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1526342923398-SMUMDMIXIHSFM71VAO4C/warninglabel.png Warning Label The Album https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1534201631255-NLT5ZZUA1FA2AQHPVLD6/Screen+Shot+2018-08-13+at+4.03.33+PM.png Warning Label https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1534201661673-2Y0RZ9ELU62BALNE3MSF/Screen+Shot+2018-08-13+at+4.03.45+PM.png Warning Label https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1534201663583-72BK9TFH9EVIM8KQF7ZQ/Screen+Shot+2018-08-13+at+4.04.01+PM.png Warning Label https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1534201630497-J8Q0FEVQ706RS1ALK6Y5/Screen+Shot+2018-08-13+at+4.03.21+PM.png Warning Label https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1534201664462-OV4CTP299FLEG2TMCAU8/Screen+Shot+2018-08-13+at+4.04.38+PM.png Warning Label https://www.samsonlei.com/info-contact daily 0.75 2016-11-01 https://www.samsonlei.com/disassemble-violence daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1541620434027-YNYU4P8XUAX8JE11PPCW/moma_cover.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1544215303821-BK1ZYUUMZYCHIHLOBFM1/Fi88ZKMaQVSn.jpg Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1540843700513-KI8HUCHJGF7EIFZ659HD/maxresdefault-2.jpg Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1540843700709-9ELUNTDYREW2CYTJXML0/maxresdefault-1.jpg Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1540843701409-13U51U4FQD198OGB4Q4D/maxresdefault.jpg Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536099455638-RYJK6M3ZOANEW0B5UIYT/sfmoma_1.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536096411517-T7NPNRY45ILBOJWF7FVM/sfmoma_1.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536099861884-QG8VJZF3RN17WJVIP3B7/sfmoma_7.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536096398408-IBHKAQUWE6UGZMNUGXAK/sfmoma_2.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536096402132-9758BCJJ74QXNYCKINVZ/sfmoma_3.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536096405221-Z304J67W3CS55EOANFBI/sfmoma_4.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536096407166-N04B7BVMZWQI7XQ6BE19/sfmoma_5.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1536096408669-QQRCSOJFO3I6ABZ95W8E/sfmoma_6.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1540857377896-UWF8MKWLQWDX2K7G3KGH/920x920+copy.jpg Disassembling Violence - WE PUT STUDIOS IN OUR MUSEUMS. We built studios inside the museum. Artists may use this studio as their personal workspace. https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1541195892936-HJDG508SKR8FCINVA69O/MOMA2.png Disassembling Violence - INSIDE THE STUDIO. We highlighted local art first to amplify their voice and their communities. https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1541195640648-P8XBB6YSJ64Q1SA0H7RV/sfmoma_1.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1541195665906-JIOON990P8AQCEYALQBM/sfmoma_print2.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1541195690184-OGKP8XXED5WK7XDP8DMM/sfmoma_print3.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1541195714806-ZF4QE3YH5VVCUU2IYUC0/sfmoma_print4.png Disassembling Violence https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1541201006190-344DRRI4LDVN81Z2M658/sfmoma_gif.gif Disassembling Violence https://www.samsonlei.com/okcupid daily 0.75 2026-08-10 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1544214325496-R6KF3ZL2SJATDO9YZYSJ/okc_cover.png OKCUPID https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1600292892070-CS9JLP0HXJJM1C1L2TNO/Two_Phones.jpg OKCUPID https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1600292917226-RRW3W8U2GLVXQUHHM7U0/OKC_Porn_Banner_with_Corner_Title.jpg OKCUPID https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1600292932026-8BDL442SDIEJPDN02BE8/OkC_OOH_Billboard.jpg OKCUPID Yeah.. we’re cute. https://www.samsonlei.com/level daily 0.75 2026-08-10 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1631291798366-BIHH85OMM7AWHKE8KDS6/LEVEL.main.jpg Level https://www.samsonlei.com/dos-equis daily 0.75 2026-08-10 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/74912d7d-f15b-4bc8-87d0-675f07645cf7/hero.png Dos Equis - Dos Equis Hot take or maybe not. Social media is the best media for creatives since TV in the 90’s. For Dos Equis, we raised a glass to that belief and went all in. From organic and paid to live activations, we kept the taps open and the ideas flowing. Have a round of some of my faves. https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1676014860502-HTOQZNWN8HCC6VITC1PN/love1.png Dos Equis https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1676014860892-19WD98PPQOXEOI54B7MU/love2.png Dos Equis https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1676014866610-303JXYYECCC8IY8YT2UZ/love3.png Dos Equis https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1676014867255-U4VEL856IR4X1DJ12HJD/love4.png Dos Equis https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1676013547000-T0MOR7JC236UOSJ4P8RQ/phone1.png Dos Equis https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1676013546953-C9R86HJW9JD55HOPEIW7/phone2.png Dos Equis https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1676013550587-05R1F05P7EAWPZLMM9VZ/phone3.png Dos Equis https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/4bcacb8d-ae68-44b3-90d3-a07f675f7eb4/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/4bcacb8d-ae68-44b3-90d3-a07f675f7eb4/thumbnail Dos Equis Dos Equis https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/582f89f7-510f-4d4b-973f-57207d594366/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/582f89f7-510f-4d4b-973f-57207d594366/thumbnail Dos Equis Dos Equis https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1ae1564b-760c-4e4f-8701-70b9eb27c669/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1ae1564b-760c-4e4f-8701-70b9eb27c669/thumbnail Dos Equis Dos Equis https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/5e0d913a-9710-47fa-bef1-2c1f179d050c/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/5e0d913a-9710-47fa-bef1-2c1f179d050c/thumbnail Dos Equis Dos Equis https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/58c6ad1e-98fd-4b5e-b5f6-4680226a6101/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/58c6ad1e-98fd-4b5e-b5f6-4680226a6101/thumbnail Dos Equis Dos Equis https://www.samsonlei.com/about daily 1.0 2026-08-10 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/9af83448-a05c-4fff-87bb-32c8d188137b/Facetune_21-12-2023-16-53-17.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.samsonlei.com/works2 daily 0.75 2024-03-12 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/6b3956b7-9c31-4d76-ae04-0abb29d0d83d/LEVEL.main.jpg previous work We wanted to capture the joy of using this brilliant new tech. I think it turned out great, do you? https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/e6c4ec1b-be75-47ee-aa19-f83502783a41/SVB-Rocket-Banner-Image.jpg previous work - Make it stand out Silicon Valley Bank needed a campaign that captured its essence of helping companies grow, a worthy challenge in 2020. https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1544213698308-O0ZPB023WCCIRK1TOMU9/Screen+Shot+2018-12-07+at+12.14.23+PM.png previous work The point of dating apps is to get off of them. https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/e931e039-2c63-4d61-b078-9b24ec5f8d85/Visual_identity_thumbnail_1.jpg previous work If there are too many unregistered guns and too little opportunity for artists. https://www.samsonlei.com/previouswork-copy-copy daily 0.75 2023-02-09 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/6b3956b7-9c31-4d76-ae04-0abb29d0d83d/LEVEL.main.jpg work We wanted to capture the joy of using this brilliant new tech. I think it turned out great, do you? https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1544213698308-O0ZPB023WCCIRK1TOMU9/Screen+Shot+2018-12-07+at+12.14.23+PM.png work The point of dating apps is to get off of them, right? https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/e931e039-2c63-4d61-b078-9b24ec5f8d85/Visual_identity_thumbnail_1.jpg work If there are too many unregistered guns and too little opportunity for artists… https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/6aed895a-59bd-4175-bce3-d2e8b8845296/Screen%2BShot%2B2018-08-13%2Bat%2B4.03.21%2BPM.png work The warning label on drugs often go unknown. Let’s change that. https://www.samsonlei.com/svb daily 0.75 2026-08-10 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/b0bb584f-3eb1-43dc-aa48-08ea0486de5b/p1et7vckk3k35qik1l2f1vf9da53.png Silicon Valley Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.samsonlei.com/work-copy daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/59284562a5790a6b9072d0bc/1510776292321-GA4G8K03FPM7OYNL51GP/color-4.png Work (Copy) https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/dee8a5f4-8ebd-414e-8dc1-00b2c9c38f43/dos_love4.png Work (Copy) - DOS EQUIS From social posts to MORE social posts, see what I’ve done for Dos Equis with Sid Lee. I LOVE SOCIAL MEDIA ➝ https://www.samsonlei.com/new-page-2 daily 0.75 2024-03-12 https://www.samsonlei.com/redbull daily 0.75 2026-08-10 https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/53c04ce5-9091-4399-a183-814e77787d94/Screenshot+2024-03-11+at+4.48.25+PM.png Red Bull - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/fef483fc-3ffe-4e4f-9c6f-8c04a0775b33/Screenshot+2024-03-11+at+5.00.03+PM.png Red Bull - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1728420988194-0KEV9J6SL4W25GR0K21G/image001.jpg Red Bull https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1728420986250-SOEXDMLAQF8Y7HWFNNYS/IMG_0024.jpg Red Bull https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1728420982329-LVYXQYMUXX973IUA91JG/IMG_9987.jpg Red Bull https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1736817057401-L28ONOYJUXQ0PT47OIWH/RedBull_NY_Subway_Liveboards_10.2024+%2812%29.jpg Red Bull https://images.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/1736817091445-TQ34GWK18ZGTHC98ZY4E/RedBull_NY_Subway_Liveboards_10.2024+%2812%29.jpg Red Bull https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/2962ad0e-406c-4e24-8181-bbafb83ac8f7/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/58f2d3c315d5db4bbe4b083c/2962ad0e-406c-4e24-8181-bbafb83ac8f7/thumbnail Red Bull Red Bull https://www.samsonlei.com/registration-content-stella daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/59284562a5790a6b9072d0bc/1510775112046-84C1X99RROVCIH6D7B1H/PICKUPS_012.jpg Registration Content